Video Producer, User Acquisition
Apr 2016 - Apr 2017 ยท 1 yr 1 mo
Redwood City, CA
  • Created data-driven video ads for 20+ casual and hyper-casual games
  • Leveraged performance data and A/B test results to improve creative KPIs
  • Increased CVRs by 150% effectively reducing campaign costs by $5.4 million
  • Collaborated with internal art teams and external creative partners to help support storefront creative and in-game assets
  • Supported the launch of Dream City by producing a series of 3D teaser trailers for the social media team
  • Worked closely with Senior UA Manager to A/B test creative and develop new strategies and best practices
  • Captured gameplay and maintained internal video assets library
  • Produced video trailers and screenshots for Apple App Stores and Google Play Store
  • Reviewed weekly creative performance data from internal database and partner reports
  • Conducted competitor analysis using AppScotch (App Annie)
  • Created mock gameplay pitch videos for Hasbro team, product teams, and business development team