Art Director, UA Creative
Kabam
Sep 2019 - Mar 2021 ยท 1 yr 7 mos
San Francisco, CA
- Developed creative strategies and directed production of all ads for global new-user and retargeting campaigns
- Oversaw internal team of motion designers, video editors, capture artists, and designers
- Reduced external creative costs by more than $500,000 per year by building a low cost, high performance network of freelancers and agencies around the world
- Increased average monthly ad creative output by 563%
- Executed creative A/B test campaigns for all games and communicated learnings to internal stakeholders and external licensors
- Support creative on launch of Shop Titans PC, Disney Mirrorverse (beta), and Marvel Realm of Champions
- Managed multi-million dollar budget including accruals, forecasts, and MSA/SOW contracts
- Identified and implemented new creative opportunities like AR filters and Google automation experiments
Featured Work