Art Director, UA Creative
Kabam
Sep 2019 - Mar 2021 ยท 1 yr 7 mos
San Francisco, CA
  • Developed creative strategies and directed production of all ads for global new-user and retargeting campaigns
  • Oversaw internal team of motion designers, video editors, capture artists, and designers
  • Reduced external creative costs by more than $500,000 per year by building a low cost, high performance network of freelancers and agencies around the world
  • Increased average monthly ad creative output by 563%
  • Executed creative A/B test campaigns for all games and communicated learnings to internal stakeholders and external licensors
  • Support creative on launch of Shop Titans PC, Disney Mirrorverse (beta), and Marvel Realm of Champions
  • Managed multi-million dollar budget including accruals, forecasts, and MSA/SOW contracts
  • Identified and implemented new creative opportunities like AR filters and Google automation experiments
Featured Work
This video ad was part of a live action ad series I produced for Disney Mirrorverse. I developed the concept and script, hired and managed the external vendor, provided creative direction and feedback during production and the editing process, and A/B tested final deliverables.
This video ad was part of a live action ad series I produced for Disney Mirrorverse. I developed the concept and script, hired and managed the external vendor, provided creative direction and feedback during production and the editing process, and A/B tested final deliverables.
This video ad is an example of the gameplay ads my team produced for the launch of Disney Mirrorverse. I oversaw all concepts and scripts, provided creative direction and feedback during the editing process, and A/B tested final deliverables.
This video ad was part of a live action ad series I produced for Marvel Contest of Champions. I hired and managed the external vendor, was on set during the production, provided creative direction and feedback during the editing process, and A/B tested final deliverables.
This video ad was part of a live action ad series I produced for Marvel Contest of Champions. I hired and managed the external vendor, was on set during the production, provided creative direction and feedback during the editing process, and A/B tested final deliverables.
This video ad was part of a campaign for the introduction of Spider-Ham as a playable character in Marvel Contest of Champions. It was also part of a larger activation with John Mulaney, the voice of Spider-Ham. I was responsible for the concept and creative direction of the ad. I also co-wrote the UA voice over scripts and joined Mulaney's voice recording session to provide direction and feedback on his delivery.
I produced this live action video ad for Marvel Contest of Champions with an external videographer and fight choreographer I located in Finland. I provided direction and feedback on the concept and editing, as well as A/B tested the deliverables.
Concept, Vendor Management, Creative Direction, A/B Testing
Concept, Vendor Management, Creative Direction, A/B Testing
Concept, Creative Direction, A/B Testing
Concept, Vendor Management, Creative Direction, A/B Testing
Concept, Creative Direction, A/B Testing