Creative User Acquisition Manager
G5 Games
Jan 2018 - Aug 2018 ยท 8 mos
San Francisco, CA
  • Directed production pipeline for G5's internal ad creative team and external creative partners
  • Developed and implemented new UA creative strategies for all titles
  • Increased ad performance 150% in my first 6 months through rigorous A/B creative testing
  • Improved CTRs by 131%, lifted install rates by 112%, and lowered CPIs by 64%
  • Optimized creative team's workflow tripling their production output without additional resources
  • Worked closely with ASO team and managed storefront creative testing with SplitMetrics, Google Play, and Search Ads
  • Provided feedback to game art teams to ensure consistent user experience post-conversion
  • Managed monthly test budget to conduct creative testing on Facebook and Google Ads
  • Analyzed creative performance data and provided actionable insights to the UA managers
  • Frequently performed competitor analysis using tools like App Annie and Sensor Tower
  • Personally created top performing video, banner, and playable ads