G5 Games | Dillon Becker - Creative User Acquisition Manager

Creative User Acquisition Manager

G5 Games

Jan 2018 - Aug 2018 · 8 mos

San Francisco, CA

Directed production pipeline for G5's internal ad creative team and external creative partners
Developed and implemented new UA creative strategies for all titles
Increased ad performance 150% in my first 6 months through rigorous A/B creative testing
Improved CTRs by 131%, lifted install rates by 112%, and lowered CPIs by 64%
Optimized creative team's workflow tripling their production output without additional resources
Worked closely with ASO team and managed storefront creative testing with SplitMetrics, Google Play, and Search Ads
Provided feedback to game art teams to ensure consistent user experience post-conversion
Managed monthly test budget to conduct creative testing on Facebook and Google Ads
Analyzed creative performance data and provided actionable insights to the UA managers
Frequently performed competitor analysis using tools like App Annie and Sensor Tower
Personally created top performing video, banner, and playable ads

Featured Work

Concept, Creative Direction, A/B Testing

Concept, Motion Graphics / Editing, Game Capture, A/B Testing

Concept, HTML / CSS, A/B Testing