Predicting Mobile Game Video Ads Trends for 2023

June 1, 2023

As a User Acquisition Creative Director, I've spent a substantial part of my career helping developers catch players' eyes and hearts through dynamic and engaging video ads for mobile games. With the first half of 2023 behind us, it's exciting to look ahead at what the rest of the year holds for us in the world of mobile marketing creative. Here are my predictions for the top trends that will shape our industry for the remainder of the year.

1. Higher Quality Live Action: Weird and Entertaining Storylines

In 2023, we're witnessing a shift towards higher quality live-action video ads with bizarre and captivating storylines. Marketers are realizing the power of combining the visual appeal of live action with narratives that leave a lasting impact on viewers. These ads often feature unexpected or quirky storylines that capture attention and spark curiosity. By leveraging the entertainment factor, we can create video ads that not only promote the game but also entertain and engage users on a deeper level.

2. A Return to Gameplay: Real, Actual Gameplay Ads

The pendulum is swinging back in 2023 from fake or exaggerated gameplay ads to authentic and genuine gameplay experiences. Users have become more discerning, and they want to see the actual game they will be playing. Developers and marketers are responding by showcasing real gameplay footage, giving users a transparent and accurate representation of what they can expect. This trend not only builds trust with the audience but also attracts players who are genuinely interested in the gameplay mechanics and features.

3. Storytelling: Live Action and User-Generated Content (UGC)

Storytelling continues to be a powerful tool in mobile game video ads, with a particular emphasis on live action and user-generated content (UGC). Live action ads allow us to create immersive narratives that resonate with the audience on an emotional level. By incorporating UGC, we can tap into the creativity and authenticity of the gaming community itself, showcasing real players and their experiences with the game. These ads create a sense of community and relatability, drawing in users who connect with the stories being told.

4. An Evolution in Playable Ads: AR/VR Opportunities

Playable ads have already made their mark, but in 2023, we can expect to see an evolution in this format, especially with the integration of augmented reality (AR) and virtual reality (VR) technologies. These advancements allow us to create interactive and immersive experiences within the ad itself, giving users a taste of the game's AR/VR elements. By leveraging the power of AR/VR in playable ads, we can provide users with a more engaging and realistic preview of the game, enticing them to download and explore further.

5. More and More User-Generated Content (UGC)

User-generated content (UGC) ads are dominating the mobile game advertising space and will continue to do so in 2023. Players love to see real people experiencing and enjoying the game, as it adds a sense of authenticity and relatability. UGC ads are not only cost-effective but also highly effective in attracting new users through the power of social proof. We can expect to see the evolution of UGC ads, with marketers harnessing innovative ways to showcase player-generated content, such as fan art, highlight reels, and epic gameplay moments.

6. Gen Z's Influence: Social Consciousness and Sustainability

Gen Z is a generation that actively engages in social issues, including climate change, inclusion, and sustainability. Mobile game video ads in 2023 will reflect this societal shift by incorporating themes of social consciousness and sustainability. Advertisements that highlight eco-friendly initiatives, diversity, and positive social impact will resonate strongly with Gen Z gamers. Aligning our creative direction with these values not only enhances brand reputation but also attracts a passionate and loyal user base who care about making a difference.

The landscape of mobile game video ads is set for some exciting changes in 2023. As a UA creative, I'm thrilled to see how these trends unfold and shape the future of user acquisition creative direction. Remember, at the end of the day, our job is to create engaging experiences that resonate with our audience while staying true to their values and preferences. Let's embrace these trends and continue to push the boundaries of mobile marketing creative!

Random Posts