Creative Director, User Acquisition
Aug 2018 - May 2019 ยท 10 mo
Redwood City, CA
  • Managed creative pipeline for videos, banners, playables, and HTML across 30+ channels
  • Directed production of all advertising assets with internal and external teams, delivering thousands of ad assets for 4 different mobile and desktop VPN products
  • Significantly outperformed avg. CTRs on TikTok (10%), Boingo (29%), and Grindr (5%)
  • Implemented international A/B testing roadmap and used creative data to optimize strategies across paid media channels, storefronts, and OOH campaigns
  • Successfully lowered CPCs in MENA by 90% and increased average CTRs 6x in Japan
  • Worked cross-functionally with design and product teams to ensure high-quality, on-brand imagery and messaging
  • Communicated creative insights to user acquisition team, design team, product team, and executives on a weekly basis